Truth 1: Accessibility Doesn’t Have to Be Expensive

Accessibility doesn’t always require a huge financial investment. Small, cost-effective changes like portable threshold ramps, rearranging furniture for better access, or creating quiet spaces with dim lighting can significantly improve accessibility without a huge investment. One of the most impactful steps a business can take is to provide detailed accessibility information on its website. Including details on entrances, parking, restrooms, room layouts, bed heights and even what you don’t have, helps potential customers make informed decisions.

Truth #2: The Market for Accessible Tourism is Huge

 In Australia, about 18% of people, or one in five, live with some form of disability. That’s a significant portion of potential customers who may need accessible considerations. Tourism Research Australia estimates that for the June quarter of 2023, travellers with accessibility needs took 18.5 million domestic trips. The total value of domestic travel by people with accessibility needs and people who travelled with them was $6.8 billion, which accounted for 21% of all domestic tourism spending in that quarter. The question isn’t “Is there a market for accessible tourism?” The question is “Is my business welcoming this market?”

Truth #3: Accessibility Benefits More Than Just People with Disabilities

While accessibility is essential for people with disability, it also enhances experiences for anybody with access needs. This can include seniors, families with strollers, and people with temporary injuries. As the population ages, the demand for accessible travel will continue to rise, making it a smart investment for businesses looking to future-proof their operations.

Truth #4: You Don’t Need to Be 100% Accessible to Start

Perfection isn’t the goal— progress is what matters. Making tourism accessible does not always require big changes, but small changes can often have a big impact to providing accessibility. The key is to start somewhere and continuously build on what you have. Even if your access isn’t perfect, being upfront about what you offer (and what you don’t) helps manage customer expectations and builds trust.

Truth #5: Accessibility is About More Than Just Physical Changes

Accessibility goes beyond physical modifications to how you can make each part of your customer’s journey more inclusive. Your most valuable tools are your attitude, customer service and information. A welcoming attitude, clear communication, and a commitment to inclusivity are just as important. Updating your website with detailed accessibility information, training staff, and seeking feedback from customers with lived experience all contribute to a more inclusive experience.

Taking Action

Making your business more accessible doesn’t have to be overwhelming. Start by assessing small, meaningful changes, listen to feedback from customers, and use resources from industry organisations. Every step counts, and each one brings you closer to creating an accessible, inclusive and welcoming experience for everyone.